AMERICAN THEATRE Advertising Policy

  • Rates are determined by the total number of insertions within a 12-month period. Two-page spreads count as two insertions.
  • Credits earned by increasing frequency during a contract year
    will apply toward future billing space.
  • An advertiser who does not complete a contracted schedule will be billed for discounts taken but not earned.
  • No cancellations are accepted after the reservation deadline.
  • The advertiser and advertising agency assume liability for the
    content of advertisements printed by the publisher, and for any claims
    rising from such advertising against the publisher.
  • The publisher will not be responsible for reproduction quality if ad material fails to conform to the publisher's mechanical requirements, or if it is not received by the materials due deadline.
  • When space is contracted and no copy instructions are received by the closing date, publisher will run copy from the previous issue.
  • The publisher's liability for any error will not exceed the cost of the space.
  • All agreements are subject to strikes, accidents, fire, acts of God or other contingencies beyond the publisher's control. The publication will not be liable for damages if for any reason it fails to publish
    an ad.
  • The publisher reserves the right to reject or cancel any advertising which, in the publisher's opinion, does not conform to the standards of the publication.
  • TCG Member Theatres and Affiliates must maintain their membership in order to receive the member discount. If membership is not renewed during the course of a contract, the discount will no longer apply and the full rate will be charged. (Memberships are active throughout the fiscal year: July 1 - June 30).

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